Case 03 PDA.nyc

ZUGU In Case of Death

ZUGU's In Case of Death case: a limited-edition iPad case that bricks the iPad when its owner dies, so their secrets go to the grave with them. I helped design the release and built it inside the store's own product page, in Liquid with the Shopify CLI, rather than as a separate template, then supported the go-live and the product branding.

Shopify

ZUGU's In Case of Death launch page: "Introducing the In Case of Death case" beside a black case, with a play button for the tribute video

ZUGU's In Case of Death product page: $1,500, including an iPad, smart ring, app and case in Funeral Black, beside a photo of the ring over the case

ZUGU's 360 Case product page in the store's own theme: product gallery, $149.99, model selector, Add to Cart, delivery estimate and compatibility list

Price: $1,500
In the box: iPad, smart ring, app and case
Edition: Limited

Notes from the build

01 / 02

Inside the store, not beside it

Instead of a new template decoupled from the store, I customized ZUGU's existing product page in its theme. Variants, Add to Cart, reviews, delivery estimates and checkout stayed native Shopify, while the release kept its own look.

02 / 02

Built as a Shopify theme

Liquid templates in the store's theme, developed locally with the Shopify CLI against a live preview before they went to the store.

What it's written in

Estimated from the stack, not measured from the source. Measured figures replace this once the repository is counted.

The stack 4

Stack

Shopify
Liquid Shopify's templating language
Shopify CLI theme development and deploys
Local development live theme preview on my machine

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